Thirty years producing
the rooms people remember.
Shana & Sonny Bergendorff design and produce luxury events on the Costa del Sol and beyond — openings, private concerts and brand launches from Marbella to Dubai, plus high-end corporate programmes: conferences, kick-offs, company travel and sports hospitality.
The producers
Shana & Sonny Bergendorff. An event company born from a music studio — producing rooms people remember since 2003. Sweden to Marbella, intimate dinners to international concerts.
Selected clients & venues
- Nikki Beach
- GUCCI
- Stephen Webster
- Cavalli Club
- Marbella Club
- Marbella Luxury Weekend
- Coronet Guitars
- Bryan Ferry
How we work together
Three formats. One standard of production.
Most clients start by asking which format fits. Pick the closest — we'll tailor everything from there.
- Intimate
40 – 120 guests
Private celebrations & brand dinners
Villa dinners, jewellery cocktails, milestone birthdays. Bar build, menu, talent and service choreography.
On requestEnquire - SignatureMost booked
150 – 500 guests
Openings, launches & beach club nights
Seasonal programming, scenography, headline talent, full production crew. Where most of our work lives.
On requestEnquire - Headline
500 – 5,000 guests
Concerts, festivals & flagship activations
International artist booking, permits, technical, hospitality and security. Sweden to Dubai, Marbella to Thailand.
On requestEnquire
Corporate & bespoke
Conferences, kick-offs & company travel.
Beyond nightlife and concerts, we produce high-end corporate programmes across Europe and the Middle East. Board retreats, sales kick-offs, incentive travel, sports hospitality and supercar experiences — built with the same production standards as our headline events.
- Board & Strategy
Conferences & kick-offs
Executive retreats, annual meetings and sales kick-offs. Venue, AV, catering and evening programming — in Marbella, Stockholm, Dubai or wherever your board gathers.
On requestEnquire - Incentive
Company travel & retreats
Reward trips and team weekends. Villa takeovers, curated dinners, yacht days and surprise entertainment — logistics handled end to end.
On requestEnquire - Sports
Sports events & hospitality
Paddock and trackside hospitality, golf and sailing. Supercar days, racing programmes and sports dinners across Europe.
On requestEnquire - Bespoke
Private concerts & activations
Brand launches, product reveals and private performances. The production standards we bring to Marbella Luxury Weekend, tailored to your story.
On requestEnquire
Process
From brief to last call.
One project lead. One line of sight. No agency hand-offs.
- 01
Brief
One call, twenty minutes. Date, venue, audience, ambition. We listen more than we talk.
- 02
Concept & budget
Within 48 hours: a written creative concept, a realistic budget range, and the team that would build it.
- 03
Production
Suppliers, permits, talent, build, run-of-show. You get one project lead and a single line of sight.
- 04
The night
We're on the floor — quiet, present, fixing things before you see them. You host. We produce.
Heritage
From the studio to the stage.
Sonny Bergendorff has lived inside music his whole life — as a drummer, studio builder and promoter. That ear for rhythm, room and atmosphere is what shapes every event we produce.
Read the full storySwedish productions & bookings
Promoted and produced shows with Noice, Eldkvarn, Pugh Rogefeldt, The Ark, Thorsten Flinck, Mikael Wiehe, The Sounds, The Hives, Dr. Alban and many more.
International tours we've worked on
Local production, crew, security or hospitality for tour stops by Iron Maiden, Metallica, Thin Lizzy, Sting, AC/DC, Roger Waters (Pink Floyd), Ozzy Osbourne, Toni Braxton, No Doubt, Riverdance and Tiësto, among others.
Production credits — not artist representation.
Services
- VIP experiences
- Bottle service
- VIP tables
- Concierge (yachts, luxury cars)
- Event production
- Sound & light
- Conferences & kick-offs
- Company travel & incentives
- Sports hospitality
- Supercar experiences
From the archive
Thirty years, in pictures.
Got an event in mind?
Tell us about your event.
Send the date, the city and the headline ambition. Within 48 hours you'll have a written concept, a budget range and the team that would build it — no obligation, no agency runaround.
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